The challenge:

I was given an assignment to find a website which has usability issues and hard to use. This project includes complete redesign using user experience principles. I found a website and observed many issues that needed to be fixed.

Customer Demographics:

I strongly believe that identifying the target audience is the key to success. I recognised the target group by analysing the products and services this company sells online

Interface Evaluation and Findings:

Each project is a new challenge where we’ll encounter a problem we never come across before. I worked on translating user’s pain points into goals and then solutions. I identified Customers Pain Points’ is by finding the people who need these products and services in their lives, because user experience solve problems.

Competitive Audit:

I did competitor analysis to understand where this website stands in the market. It helped me to know the strengths and weaknesses of it's competition.

Before:

Final Design (After):